Rafael Lopez, Senior Communications Manager

Phone: 212-437-3937   Email: rlopez@pcdc.org

Rafael Lopez is the Senior Communications Manager at the Primary Care Development Corporation. He joined PCDC in 2023 to lead and elevate the organization’s external media relations efforts and provide tactical strategic communications counsel on Capital Investment and Clinical and Quality Partners projects that will position PCDC as a leader in primary care communities.

Before joining PCDC, he was a corporate communications specialist for AdventHealth, West Florida Division, conceptualizing and executing robust media strategies for six hospitals in the AdventHealth national system. In that role, he spearheaded the organization’s media training program and emergency response plan for the COVID-19 pandemic.

Previously, Rafael was a spokesperson for the St. Petersburg Police Department. He oversaw the crisis management team and provided creative input for communications and production projects.

He began his career as a television reporter for ABC News in Des Moines, Iowa. During that time, he composed front-page breaking news stories and reported on underserved communities.

Rafael holds a Bachelor of Science in Journalism and a minor in Global and Post-Colonial studies from Emerson College in Boston, Massachusetts.

Rafael’s expertise is:

  • Strategic communications
  • Branding and message development
  • Crisis communications
  • Media Relations training